Released on = June 24, 2007, 1:04 pm

Press Release Author = KarlaJo Helms / PostcardMania

Industry = Marketing

Press Release Summary = PostcardMania, America's fastest growing direct mail
postcard marketing company in the nation seeks to resolve Do-Not-Mail issues for
consumers, businesses and direct mailers.

Press Release Body = Clearwater, FL, 22 June 2007 - PostcardMania CEO, Joy Gendusa,
has been saying for years that the road to success with direct mail was careful
selection of one's mailing list. With that in mind, 'junk mail' would virtually fall
by the way side. The recent Do-Not-Mail bills attempting to thwart businesses and
direct mailers from reaching out to potential customers is, in some expert opinions,
the main reason why targeted lists are so vital in the fight to cut out junk mail.

Ten states have recently introduced Do-Not-Mail bills in their state legislatures
indicating that consumers are fed up with junk mail. If these bills are passed, a
company wanting to send un-requested mail to consumers would need to buy an updated
copy of the state's Do-Not-Mail list and check it against their own mailing lists -
adding unwanted workload to businesses that will curtail productivity in response to
government red tape. This in turn will have a severe negative impact on a state's
economic development.

"Junk mail is mail that is not directed to a specifically targeted mailing list,"
said Joy Gendusa. "Consumers do not mind receiving mail promoting products and
services they need - that is 'direct mail'.there is a difference."

That difference was recently defined in the DM News article Balance to Avoid 'Junk
Mail' Label: "Once relevant or targeted mail is outweighed by unsolicited direct
mail, consumers begin to complain."

PostcardMania has been in search of the highest technology in deciphering key
prospects for a business for purposes of hitting the mark in marketing. The find
came in the form of a precise technology, which in the past was saved only for large
corporations, but is now available to the small business owner, finally giving them
the ability to micro-target their market for extreme results.

Gendusa rolled out the new technology to her customers to allow them to locate their
target market on a very exacting basis. Using this technology, PostcardMania can
access very specific information about any company\'s consumer client base. The
information goes way beyond the standard criteria of age, income and gender used in
list purchasing.

Imagine if a customer base can be broken down into 70 different segments and upon
doing so, one learns that 30% fall into one segment, 20% into another and the other
50% is spread across the remaining 68 segments. Why mail to the micro percentages
that fall into the other 68 when one can hit the 50% most likely to purchase?

One can learn the spending and saving habits of one's customers along with details
like what they enjoy reading and where they like to travel. Then an analysis is done
with all that info and the geo-demographics of that client base so that one can
really find his/her exact market and promote only to them.

"Using technology like this increases response and ROI [Return On Investment] and
that\'s all business owners really want from their marketing, said Gendusa. "And the
mail recipient doesn't mind either - in fact they respond!"

Targeted mail lists are key in handling problems such as Do-Not-Mail bills - which
are only arbitrary solutions which will only become a bigger problem down the road.

Studies show that 70 percent of the US population prefers direct mail to email or
phone calls. However, in order for it to be 'direct mail' it must 'direct' its
message to people whom it is relevant and their purchasing habits.

About PostcardMania:
PostcardMania is a full service postcard direct mail marketing company which
includes graphic design, printing, mailing list acquisition and mailing services
with free marketing advice. PostcardMania employs over 140 people, has seen positive
expansion every year since its inception and is currently on a 23
million-dollar-revenue run rate for 2007. They have won many awards for their
creativity and marketing farsightedness, such as the MarCom International Awards,
the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster
awards - all of which the underlying theme contributing to their accomplishments is
helping companies all over the nation expand. They print 4 million and mail 2
million postcards representing over 350 business, finance and industrial clients
each week. Visit www.postcardmania.com


If you would like to interview Joy Gendusa, CEO of PostcardMania, please email
PostcardMania's VP PR, Karla Jo Helms at karla_jo@postcardmania.com or by calling
800-628-1804 x 342.

Web Site = http://

Contact Details = PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756
Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704